Email Templates vs Email Campaigns

The Email Marketing section is divided into two areas: Email Templates and Email Campaigns. Email Templates are reusable layouts, serving as presets that allow you to create emails for specific purposes, such as newsletters. In the Email Campaigns area, you select an email template, customize it as needed, and schedule it to be sent to specific recipients, either individually, via a smart list, or by using contact tags.

Templates

A template is a predefined layout used to build your campaign. You can create custom templates to align with your brand, incorporating regularly used images, videos, logos, or recurring content for future campaigns.

Campaign

A campaign is the actual email message you design and send to specific contacts or a smart list. After selecting a template, you can design your campaign within the layout using the Email Builder, where you can easily duplicate, delete, and rearrange various element blocks. After you are satisfied with the design, send or schedule the emails to your contacts.

With these features, you'll be well-equipped to enhance your email marketing strategy and drive greater engagement.